Low-calorie ice cream available in January

Breyers Delights ice cream Photo: BANG Showbiz
Breyers Delights ice cream Photo: BANG Showbiz

A lower-calorie, high-protein ice cream is set to hit the frozen aisles in the UK in January.

The new sweet treat by Breyers Delights contains a third fewer calories than other ice creams.

Each tub contains under 300 calories and up to 20 grams of protein.

Breyers is made using a purified extract of the Stevia rebaudiana leaf along with a small amount of sugar.

Set to be a firm favourite in freezers across the UK, this new line of ice cream is available in four flavours: cookies & cream, creamy chocolate, smooth vanilla and mint chip.

Amy Knowles, UK Marketing Manager for Breyers Ice Cream, said: "We're constantly looking for ways to shake-up the ice cream category and created Breyers Delights to answer the demand from health-conscious consumers who want to stick to a healthy and balanced diet, but also indulge in a tasty treat.

"Using breakthrough recipes, we've been able to create an ice cream that's deliciously creamy and packed full of flavour as well as being low on calories and sugar, and high on proteins.

"Backed by a substantial marketing investment, we can't wait to bring Breyers Delights to the UK."

The new Breyers Delights range will be launching in major retailers nationwide from January 2018 for just £4.99 for 500ml.

BANG Showbiz. All rights reserved. 2017

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