Marks and Spencer are going to stop selling a cauliflower steak after it was ridiculed by shoppers.
The product - which is simply a sliced cauliflower in plastic packaging with a lemon and herb garnish - was being sold for twice the price of a regular cauliflower at the supermarket chain.
Whereas normal cauliflowers are sold for £1, the veggie steak cost £2 and immediately faced backlash on social media.
A spokeswoman for the supermarket told the Evening Standard newspaper: "Once we've sold the stock that is currently in stores, we won't be ordering any more of this product.
"We work hard to create quick and convenient meals for customers; however, on this occasion we didn't get it right.
"We have launch many other vegetarian dishes that are already proving popular with customers."
Rachel Clark posted a picture of the cut up vegetable on Twitter and slated the price and the "lots of lovely plastic".
She wrote: "Marks and Spencer stores are selling sliced cauliflower as 'Cauliflower Steak' with lots of lovely plastic and charging £2 (normally £2.50).
"A cauliflower costs about 69p from a local veg shop.(sic)"